Friday, 30 October 2015

6 ways to content marketing strategy

Content-Marketing-Strategy, What-is-Content-Marketing, Marketing-Strategy, Online-Marketing-Strategy, Blogging-tips,

Everyone knows content marketing strategy are where it’s at. Sure it takes a lot of time and effort than other forms from traditional digital advertising but it works.It is no secret that people tend to tune out the old school forms from advertising.
Then what makes content marketing strategy work so well  tools and tips are needed to make it even more effective?

After spending many time combing through many articles on the content marketing where new info are released daily-we decided to officially launch own newsletter Content Weekly. Take a minute to subscribe now let us know what you think.

Here is some key tidbits we have picked up from mashing up several articles in our head.

1. Document Your Strategy 

 Seems pretty basic right? It is hard to know what’s working well if you are constantly shooting by the hip. Be sure your efforts support your business Success goals which can vary supported your industry or otherwise it is all just a waste of time.

2. Measure Track ROI 

Of course these isn't always cut and dry. Content marketing isn't meant to have an immediate impact with sales or it’s more active building trust with customers. Metrics such web traffic or social interactions and other metrics are common forms from measurement but is they really impacting your business extra time? Although content marketing are a long term strategy or over time you should be able to see a uptick in qualified leads and sales. Your tactics ultimately need to make a impact or it is time to tweak your strategy.

3. Use Infographics  

These just makes sense. Humans tend to digest information better in the graphical form or even information that seems kinda dry on the surface. Need some inspiration? Check out this collection from the best infographics from Hubspot.

4. Distribution from Your Content 

 It could take a few trial and error to determine what works best for you. LinkedIn are typically the most popular option for B2B or while Facebook or Pinterest are best for B2C. And a lot of ad paid search and sponsored posts to the mix also. More the likely its gonna take a mix from free and paid methods to get your content out there.

5. Produce Quality Content Aligns on Your Goals 

The popularity from article marketing breeds the mediocrity from content. Focus your efforts a lot of quality than sticking to a strict rule from must create one piece from content per day rule.

6. Get Contributors on Multiple Perspectives

 OK then I get it that you are not comfortable on everyone writing your next rad article. But chances are they either have ideas with what would generate interest or they can give you a good draft to work on. So talk to product development or the sales team or your IT department and so on. Even if you need to sit down conduct a informal interview or another perspective can be very refreshing.

Nobody ever said article marketing are easy…just your customers like reading stories or learning many about topics that help them become more educated with an important subject. It is well worth the time and extra effort in the long run.

With all that in mind we came up on a brilliant idea for web log promotion (coming soon on it just be patient) But first things 1st….we started a handy little newsletter to help ourselves and our own networks. Then checkout the free Content Weekly newsletter a roundup from the best tips and tools for content marketing and the art from web log writing. New resources surface daily then do not miss the best ones from subscribing to Content Weekly.

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