Friday 30 October 2015
6 ways to content marketing strategy
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Everyone knows content marketing strategy are where it’s at. Sure it
takes a lot of time and effort than other forms from traditional digital
advertising but it works.It is no secret that people tend to tune out the old
school forms from advertising.
Then what makes content marketing strategy work
so well tools and tips are needed to
make it even more effective?
After spending many time combing through many articles on the content
marketing where new info are released daily-we decided to officially launch own
newsletter Content Weekly. Take a minute to subscribe now let us know what you
think.
Here is some key tidbits we have picked up from mashing up several
articles in our head.
1. Document Your Strategy
Seems pretty basic right? It is hard to know
what’s working well if you are constantly shooting by the hip. Be sure your
efforts support your business Success goals which can vary supported your
industry or otherwise it is all just a waste of time.
2. Measure Track ROI
Of course these isn't always cut and dry.
Content marketing isn't meant to have an immediate impact with sales or it’s
more active building trust with customers. Metrics such web traffic or social
interactions and other metrics are common forms from measurement but is they really
impacting your business extra time? Although content marketing are a long term
strategy or over time you should be able to see a uptick in qualified leads and
sales. Your tactics ultimately need to make a impact or it is time to tweak
your strategy.
3. Use Infographics
These just makes sense. Humans tend to digest
information better in the graphical form or even information that seems kinda
dry on the surface. Need some inspiration? Check out this collection from the
best infographics from Hubspot.
4. Distribution from Your Content
It could take a few trial and error
to determine what works best for you. LinkedIn are typically the most popular
option for B2B or while Facebook or Pinterest are best for B2C. And a lot of ad
paid search and sponsored posts to the mix also. More the likely its gonna take
a mix from free and paid methods to get your content out there.
5. Produce Quality Content Aligns on Your Goals
The popularity from
article marketing breeds the mediocrity from content. Focus your efforts a lot
of quality than sticking to a strict rule from must create one piece from
content per day rule.
6. Get Contributors on Multiple Perspectives
OK then I get it that
you are not comfortable on everyone writing your next rad article. But chances
are they either have ideas with what would generate interest or they can give
you a good draft to work on. So talk to product development or the sales team
or your IT department and so on. Even if you need to sit down conduct a
informal interview or another perspective can be very refreshing.
Nobody ever said article marketing are easy…just your customers like
reading stories or learning many about topics that help them become more
educated with an important subject. It is well worth the time and extra effort
in the long run.
With all that in mind we came up on a brilliant idea for web log
promotion (coming soon on it just be patient) But first things 1st….we started
a handy little newsletter to help ourselves and our own networks. Then checkout
the free Content Weekly newsletter a roundup from the best tips and tools for
content marketing and the art from web log writing. New resources surface daily
then do not miss the best ones from subscribing to Content Weekly.
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